Wild

Broadcast assets

  • Date:
    May 2024
  • Client:
    Personal
  • Category:
    Branding
    ,
    Motion

What did I do?

I wanted to branch out from the illustrative work I usually do so, I decided to do some sports graphics. I made the Cinema 4D project a couple times and I like where I landed with it. The 2D projects I really tried to pull from the Wild's current branding and make something snappy and energetic.

1. 3D

I extruded the logo and textured like beat up wood. I was thinking hockey sticks or rink walls. The ice, you know hockey.

2. 2D

I spent a lot of time looking at the Wild's branding and tried to emulate it while making elements in illustrator.

3. After Effects

I used a lot more roto brush and matting than I normally do. It was a lot of fun seeing the shots come together.

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